- Bare Escentuals (www.barescentuals.com), an innovative provider of natural cosmetics for the body and face, has selected Demandware (www.demandware.com) to provide the ecommerce platform for its redesigned bareMinerals.com website.

Made of only pure crushed minerals from the earth, Bare Escentual's bareMinerals products are free of preservatives, talc, oil, fragrance and other potential skin irritants. Although especially beneficial to those concerned with skin sensitivities, allergies, scars, blemishes, rosacea, wrinkles and pigmentation, the bareMinerals formula provides impeccable coverage for every skin type and skin tone.

"Bare Escentuals is excited by the opportunity presented by the combined capabilities of Demandware and their development partner, Fluid," says Myles McCormick, COO and CFO of Bare Escentuals. "With the relaunch of our site on the Demandware platform, we will have the highest levels of flexibility and control, enhancing our online reach and positioning."

There were a number of reasons for Bare Escentuals to choose the Demandware platform. Key were the ability to manage multiple sites out-of the-box-enabling Bare Escentuals to repurpose its investment in its ecommerce platform across multiple sites; and the ability to update and optimize their site daily without the need for IT department resources to add or remove products, launch promotions, or perform any of the other tasks that are part of maintaining a world-class ecommerce presence. Selection criteria also included complete control over the appearance of the site to reflect the uniqueness and esthetic appeal of Bare Escentuals' products and avoid the "cookie-cutter" look other ecommerce platforms impose; advanced functionality to achieve the best possible customer experience; flexibility to respond to customer feedback and provide the nimbleness needed for a competitive edge; and the ability to minimize operation costs. With Demandware, Bare Escentuals has an ecommerce platform that can scale and grow with the company's business goals and requirements.

Demandware will partner with innovative online retail solution provider Fluid Inc. to deliver Bare Escentual's bareMinerals site. Fluid will apply its expertise in developing compelling and cutting-edge retail websites to build the site on the Demandware platform. In addition, Fluid's Concept ConfigureT, a revolutionary product personalization and customization technology that branded manufacturers can use to offer personalized merchandise directly to consumers, will be used to further boost conversion rates and build brand loyalty.

"Bare Escentuals takes a caring, personal approach to meeting a very personal customer need, and the ability to customize every shopping experience to meet the needs of each individual was important," said Demandware CEO Stephan Schambach. "Demandware offers a platform that will enable BareEscentuals to present its product in a manner consistent with their unique brand, but also will provide the flexibility, scalability and control to meet their needs as they launch additional specialty sites. They can easily customize their user's experience using our extensive library of best practice ecommerce processes and functionality and will have the benefit of continuous, automated feature upgrades that won't disrupt their business."

About Bare Escentuals
Since its founding in 1976, Bare Escentuals has focused on using only the finest ingredients in our products. This commitment led to the creation of our revolutionary mineral makeup called bareMinerals®. Made with crushed minerals from the earth, 100% pure bareMinerals are free of preservatives, talc, oil, fragrance and other potential skin irritants. All ages and skin types can benefit from our feather-light 100% pure bareMinerals, but especially those concerned with skin sensitivities, allergies, scars, blemishes, rosacea, wrinkles and pigmentation. For more information about Bare Escentuals, please visit www.bareescentuals.com.

About Demandware, Inc.
Demandware provides an enterprise-class ecommerce platform, delivered as a service, which offers online retailers the merchandising control, flexibility, functionality and interoperability of a full ecommerce application suite with a pricing model aligned with results. With Demandware, merchants can deliver custom ecommerce solutions without buying software or operating expensive datacenters. Demandware was founded by a team with proven expertise from leading ecommerce software and infrastructure companies including ATG, Macromedia, Intershop and NaviSite. The company has strong backing from North Bridge Venture Partners and General Catalyst Partners. For more information about Demandware, visit www.demandware.com.