- Demandware (www.demandware.com) announced today it will be hosting two gatherings for retail eCommerce executives titled, "20 Innovations in 20 Minutes" in New York City February 27, 2007 and San Francisco on March 1, 2007. Lauren Freedman, president of the e-tailing group will review practical, current eCommerce innovations driving real revenue for retailers and lead an engaging discussion among today's leading retail brands. To request an invite, please contact Adam Forrest at adam.forrest@demandware.com. Please provide your contact information including company, name, title, phone, and email.

About Lauren Freedman:

Lauren Freedman
President, the e-tailing group

In 1994, Lauren Freedman leveraged her 15 year retail and catalog career and passion for merchandising to found the e-tailing group, inc. The firm’s mission was, and continues to be, providing strategic and e-commerce solutions to online merchants as well as businesses targeting that market.

An extensive client list has included Fortune 500s and start-ups. From involvement with the initial launch of sites like Toys "R" Us, The Vitamin Shoppe and Kodak to specific initiatives for clients including Scholastic, J.Jill, Orbitz, USA Today, CTW and MSN, her role becomes Strategist, Merchant, Facilitator, Educator and Spokesperson.

As a veteran and visionary within both the Retailing and the Internet industries, Freedman is a frequent resource to the trade and business press and her speaking engagements have spanned the globe. Freedman most recently completed her first book, It’s Just Shopping, which provides a comprehensive; behind-the-scenes look at the evolution of multi-channel selling. For more information about the e-tailing group, visit www.e-tailing.com, call 773-975-7280 or email lf@e-tailing.com.

About Demandware, Inc.
Demandware delivers a flexible enterprise eCommerce platform, delivered on demand, to retailers that require best-in-class merchandising and continual platform innovation. Using Demandware, retailers differentiate their brand and improve the customer experience while maintaining merchandising control over promotions, pricing, content and site performance in multi-site and multi-brand environments. Customers include Playmobil, Bare Escentuals and Gardener’s Supply Company. For more information about Demandware, visit www.demandware.com, call 888- 553 9216 or email info@demandware.com.