Woburn, Mass. - May 29, 2007 - Demandware and Allurent today announced a partnership to combine their industry leading merchandising and Rich Commerce applications to complement Demandware's breakthrough On-Demand eCommerce Platform. Allurent's rich shopping and merchandising functionality will be incorporated with Demandware's powerful merchandising features and eCommerce platform to create the optimal solution for retailers.
Through the Allurent partnership, Demandware customers will have access to exciting new user-facing functionality in order to increase conversion rates, reduce shopping cart abandonment, and improve customer satisfaction.
"Allurent and Demandware are both leaders in online merchandising functionality and the products are 100% complementary," said Stephan Schambach, founder and chairman of Demandware. "We chose to partner with Allurent to provide the best available rich shopping features to enable our customers to stay one step ahead of the competition."
"We feel this partnership provides customers with the best of both worlds: full online merchandising and a powerful eCommerce delivery platform for a superior customer experience," said Joe Chung, co-founder and CEO at Allurent. "Partnering with a leading on-demand eCommerce provider like Demandware gives us the ability to offer our rich shopping experience modules as a service to retailers."
Through the Demandware eCommerce Platform, leading brands can take advantage of the full range of Allurent's Rich Commerce Suite. Selected modules include:
In addition to providing a compelling customer experience with Allurent, Demandware provides a full range of best-in-class eCommerce capabilities to online merchants for driving online revenue. Delivering a rich platform through a service-based model, Demandware uniquely provides its customers with:
Demandware (Booth #315) and Allurent (Booth #1409) will be exhibiting at the upcoming Internet Retailer Conference and Exhibition (www.internetretailer.com/ir2007) to be held June 4 - 8, 2007 in San Jose, California. To request a meeting at the show, please contact Demandware at firstname.lastname@example.org.
About Demandware, Inc.
Demandware drives the success of high-growth brands with its breakthrough On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Playmobil, and Playboy leverage Demandware's best-in-class eCommerce functionality and automatic upgrades help to achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, call 888 553 9216 or email email@example.com.
About Allurent, Inc.
Leading retailers choose Allurent products to create the most compelling online shopping experiences imaginable. Our innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Our deep experience developing world-class e-commerce software helps us deliver intuitive and engaging products that are easily configured to match your brand and integrate with your existing infrastructure. For additional information please visit www.allurent.com.