- Demandware (www.demandware.com), Demandware (www.demandware.com), developer of the breakthrough On-Demand eCommerce Platform, is hosting a free webinar titled “Cashing in on the Holiday Season” featuring Lauren Freedman, president of the e-tailing group on Thursday, August 16, 2007 from 2:00 PM to 3:00 PM EDT. Freedman and Demandware will share proven tactics and best practices for merchants to get gifting just right for the holiday season. To register for the webinar, please visit https://www.gotomeeting.com/register/138218571

Topics to be covered include:

  • A merchant’s hands-on guide to holiday gifting
  • Best-in-class highlights from the ’06 holiday season
  • Last minute selling strategies that can be used both on-site and via email
  • Actionable in-store, online and cross-channel tactics from the recently released, "3rd Annual Cross-Channel Shopping Report"

Lauren Freedman, President, the e-tailing group:
In 1994, Lauren Freedman leveraged her 15 year retail and catalog career and passion for merchandising to found the e-tailing group, inc. The firm’s mission was, and continues to be, providing strategic and e-commerce solutions to online merchants as well as businesses targeting that market.

An extensive client list has included Fortune 500s and start-ups. From involvement with the initial launch of sites like Toys "R" Us, The Vitamin Shoppe and Kodak to specific initiatives for clients including Scholastic, J.Jill, Orbitz, USA Today, CTW and MSN, her role becomes Strategist, Merchant, Facilitator, Educator and Spokesperson.

As a veteran and visionary within both the Retailing and the Internet industries, Freedman is a frequent resource to the trade and business press and her speaking engagements have spanned the globe. Freedman most recently completed her first book, It’s Just Shopping, which provides a comprehensive; behind-the-scenes look at the evolution of multi-channel selling. For more information about the e-tailing group, visit www.e-tailing.com, call 773-975-7280 or email lf@e-tailing.com.

About Demandware, Inc.
Demandware drives the success of high-growth brands with its breakthrough On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Playmobil, and Playboy leverage Demandware's best-in-class eCommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit www.demandware.com, call 888 553 9216 or info@demandware.com.

About n2N Commerce
n2N Commerce provides the industry's first cross-channel on-demand commerce solution designed for large multi-channel retailers. n2N opens a new era of innovation, cost-containment, and channel synchrony, through its inherently cross-channel direct-to-consumer platform that is highly scalable and reliable, and architected to deliver ongoing competitive advantage to large multichannel retailers.